Digital in Foodservice
Digital in FoodserviceIncluded in this study is an introduction to digital in France, a mapping of today’s digital players in Foodservice and a survey on French consumer usage of digital solutions. We also conducted the survey with operators of full service, quick service and non-commercial restaurants. Also included, the conclusions of our experts!
A complete report that will allow you to :
**Identify the players in the digital world, classified by Foodservice topics
** Understand how digital can meet consumer expectations.
** Measure consumer use of the digital solutions available to them daily in Foodservice.
** Evaluate the level of usage of digital solutions by the operators of table service, quick service and non-commercial restaurants.
#1 . Introduction
o Mobile, the best friend of the French
o The major expectations of consumers outside of their homes o To what extent does digital meet these consumer needs?
o How is digital evolving within FoodService?
o Presentation of the stakeholders
#2 . Consumer Survey
Each section of this chapter provides the following data for each solution: use of the solution, frequency of use, evolution of how the solution is used – General results and then by typology
o The solutions that allow online food delivery ordering o Social networks
o Reservations on the establishment’s website
o Click & Collect apps
o Restaurant referencing solutions
o Digital solutions for booking a table
o Digital solutions for food deliveries
o Focus on Generation Y (18-34 year olds) o Focus on Seniors (55 years and over)
o CHD Expert analysis
#3 . Restaurateur Survey
In this section, we will look at the following points for Table Service Restaurants, Quick Service Restaurants and Non-commercial Restaurants :
o Use of technological supports
o Professional uses of digital solutions
o Uses and Tools used
o Use of new digital solutions in the past 12 months o Recovery system for smartphones
o Comparison between the three universes
CHD Expert’s conclusions