Market Research
Our mission is research, analysis and management of data of the Away-from-Home Market, and we guarantee long-term support for our customers in the target oriented and successful use of information.
Ad hoc interviews
Sometimes you need to do a proprietary research project regarding a new product, brand-image, satisfaction levels or store-checks, we can help. Our experts carry out qualitative and quantitative ad-hoc interviews with your target group. This blend of quantitative and qualitative data is a way of “double checking” your conclusions – and useful in making important decisions and key investments.
Omnibus interviews
Regularly, we carry out omnibus interviews of distinct out-of-home segments to examine trends, attitudes and behaviours. Adding your specific questions to these surveys is easy.
Vertical market studies
POLYGLOT research has developed a library of resources that have come from our own analysis of the annual national surveys and/or our phone interviews. We urge clients to access these paper or digital reports to better understand a segment.
Online interviews
Many questions that relate to marketing decisions, market research, and sales management must be answered quickly, individually and cost-effectively. In every country, POLYGLOT research has an online-panel with pre-recruited and prequalified panellists, who are willing to express their opinion regularly on different subjects. The respondents can also vote for photos (packaging, advertising campaign, catalogue cover, and the like).
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